Started in 2019, D1Softball has quickly become an industry leader in college softball news, and media. D1Softball.com brings fans, parents, players and supporters the best of the best in Division I softball all season long.
Led by Tara Henry, Rhiannon Potkey, Graham Hays and Brady Vernon, the D1Softball staff cover all aspects of the game, even beyond the college level, as the sport continues to grow. From scores and statistics to features, news, rankings, and exclusive interviews, D1Softball.com is your one-stop shop for college softball.
No other college softball source offers the invaluable data or the unrivaled expertise found at D1Softball!
On First Agency provides D1Softball with a FULL suite of digital marketing services across all channels of their business. As we do with all of our clients, everything we do (outlined below) for D1Softball starts with an in-depth strategic plan.
First Agency is committed to amplifying D1Softball's reach to the wider college softball audience with social media. Our dedicated team uses D1Softball’s articles, commentary, rankings, and video/audio content and turns it into irresistible, eye-catching social media posts. We strategically distribute these posts across various platforms such as Twitter, Facebook, Instagram, LinkedIn, and YouTube, ensuring their audience is engaged wherever they are on the web.
However, our efforts don't end there. We constantly adapt and enhance our strategies based on performance data, with the goal of facilitating D1Softball's stronger connection with their audience, expanding its reach, and escalating conversions.
This unyielding commitment to progress, coupled with our in-depth knowledge of the digital domain & the diamond sports audience, gives our clients—like D1Softball—an unparalleled advantage in the social media sphere!
At On First Agency, we handle all of D1Softball’s email newsletters and contact lists. Our team takes all of D1Softball’s content, and morphs it into irresistibly engaging email content. This enticing content is then shared with D1Softball's ever-expanding subscriber base.
Moreover, we offer an extra level of service for D1Softball by diligently segmenting their email contacts. This allows us to distribute even more customized, personalized emails that connect with their subscribers, fostering a more impactful and interactive experience for each individual reader.
On First Agency helps D1Softball use some of their budget to promote their brand, content, and subscription packages across social. We make sure D1 gets the most out of their spend by taking the time to develop niche custom audiences for their ads that allow their paid content to get in front of those who really care about college softball!
When D1Softball requires dynamic and eye-catching graphics for their diverse digital platforms such as social media, email newsletters, and their official website, On First Agency is their go-to resource. We provide top-notch graphic design services, ensuring D1Softball's branding remains consistent, modern, and impactful. We specialize in keeping their brand at the forefront of visually-driven platforms, particularly Instagram, Facebook and Twitter, where we create engaging, high-quality content. Our graphic design services are not just about aesthetics, but also about maintaining relevance and increasing audience engagement in today's ever-evolving digital landscape.
On First offers comprehensive podcast support for D1Softball, taking charge of most of the production, editing, and distribution processes for The D1Softball Podcast. Our responsibilities do not end with just recording and posting these podcasts.
We also go the extra mile by transforming each of these shows into bite-sized clips, perfectly tailored for promotional use across a wide variety of social media platforms. This ensures that the valuable insights and discussions from these podcasts reach a broader audience, further amplifying D1Softball's influential voice in the world of college softball!
At On First Agency, we use some behind-the-scenes magic to help D1Softball get more out of their digital marketing.
We don't want to share too many details, but you can learn more about this type of “marketing magic” on our Process & Automation Consulting services page.
We know the work we do for D1Softball on social, email, and other channels isn't just a small piece of their strategy—it's a pivotal part of D1’s comprehensive content and subscriber acquisition game plan. We understand the power of digital media in driving traffic and converting casual viewers into rapid fans, and then ultimately into loyal subscribers. Therefore, we meticulously track and analyze the impact of all of our marketing efforts on D1Softball’s website traffic and subscription purchases. That’s why each month we provide D1 with in-depth, easy-to-understand reports that detail the effectiveness of our marketing strategies and executions.
"Teaming up with On First Agency simply makes us better. It's exciting to be teammates with an organization who shares our values and is hyper focused on advancing the sport of softball. As we join forces, we're not only creating a powerful partnership, but fostering a legacy that inspires future softball generations to come."
–Tara Henry, Managing Editor of D1Softball.com
