With an emphasis on growth 2024, D1softball has announced a strategic partnership with On First Agency for a full range of digital marketing services.

D1Softball is dedicated to growing the game of softball and is rooted in the idea of giving those who play and love the game the platform and coverage they deserve.

By providing the best coverage and resources, D1 has established itself a leading source for college softball news, rankings, features, podcasts, social media and more.

On First Agency's extensive knowledge and background in the diamond sports industry makes them the perfect fit to achieve D1's goals of continuing to grow the sport of softball as well as their brand. The On First Agency team offers a variety of skillsets and broad experience creating dynamic digital marketing strategies & campaigns for softball and baseball companies.

Founder Chris Gennaro brings 11 years of sports marketing and operations experience, including six years in diamond sports as the Director of Digital Operations at Helium Agency and Director of Business Development at instructional company Baseball Rebellion.

Kelly Higbie, On First's newly appointed Director of Social and Community, has leveraged her time as a former college softball athlete to build a strong career in social media and communications at Helium Agency, Perfect Game, and Roanoke College.

The partnership will focus on enhancing D1Softball's coverage, content creation, engagement, brand awareness and overall growth. The On First team will work closely with D1Softball to develop a customized digital marketing approach aligned with the company's vision, objectives, and revenue goals.

"Teaming up with On First Agency simply makes us better." said Tara Henry, Editing Manager of D1Softball.com. "It's exciting to be teammates with an organization who shares our values and is hyper focused on advancing the sport of softball.  As we join forces, we're not only creating a powerful partnership, but fostering a legacy that inspires future softball generations to come."

On First Agency also expressed excitement about the new partnership.

"No one covers college softball better than Tara [Henry] and her team at D1Softball.com." said Chris Gennaro, founder/owner of On First Agency. "We are looking forward to continuing to them to amplify their commentary, reports, and stories of the game."

‍

For more about On First Agency's work with D1Softball, visit www.onfirstagency.com/clients/D1Softball/

For more information about D1Softball, visit www.d1softball.com

For more information about On First Agency, visit www.onfirstagency.com

About D1Softball

Started in 2019, D1Softball has quickly become an industry leader in college softball news, and media. D1Softball.com brings fans, parents, players and supporters the best of the best in Division I softball all season long.

Led by Tara Henry, Rhiannon Potkey, Graham Hays and Brady Vernon, the D1Softball staff cover all aspects of the game, even beyond the college level, as the sport continues to grow. From scores and statistics to features, news and exclusive interviews, D1Softball.com is your one-stop shop for college softball.  

About On First Agency

On First Agency is a full-service digital marketing agency with a focus in the diamond sports (baseball and softball) industry. On First is dedicated to helping businesses grow their online presence, reach their target audience, and realize their revenue goals. They offer social media management, paid social, email marketing, content creation, sponsor/partnership management, and process & automation consulting services.  

‍

Contact Information

For further details, please contact:

Chris Gennaro
Founder/Owner, On First Agency
chris@onfirstagency.com

‍